Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture.
Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed? Mobilegeddon, another Panda, local became a 3-pack, referral spam became a bigger issue, local became partially paid and Google+ was stripped down.
If you had to change your strategy in 2015, it’s because you learned something new, you were doing something you shouldn’t have or you weren’t doing something you should have been doing. SEO still is, and will always be, about getting the basics right, paying attention to the details and putting it all together…
