Do you know the term ‘banner blindness’? That phenomenon where we consciously or subconsciously ignore banners and ads on websites. Apparently 86% of consumers suffer from it.
Well, I think I’m starting to suffer from book blindness too. Every blog I read now has an opt-in or CTA to download their ebook. Unless something comes highly recommended to me, or it really stands out, I’ve started automatically ignoring them.
Now maybe book blindness (if this becomes a thing, remember that you first read it here!) isn’t as common as banner blindness, but it sure is becoming harder to differentiate your ebook from everyone else’s. And that means lower subscription rates. Not good…
No One Wants Your Ebook. Here Are 4 Better Ways To Grow Your Marketing List
