Social media marketing has become increasingly competitive and challenging within just this year. While it is still possible to drive organic engagement on social media, platforms such as Facebook and Twitter have become much more savvy about how to best leverage the massive amount of potential their reach offers. This means that in order for your brand to stay ahead of the competition, you have to utilize social media advertising to ensure that your message reaches a high number of your target audience.
Twitter Marketing
Moving into next year, marketers will have an incredible opportunity to reach their audiences via Twitter’s new Promoted Moments. This native ad product, like others of its type, is designed to deliver advertising promotions that resemble other content so that users don’t quickly scroll past them due to their frustrations over being bombarded with advertisements. Promoted Moments fits in nicely with Twitter’s growing arsenal of native advertising products, including Promoted Tweets. The primary difference between Promoted Tweets and Promoted Moments is that the latter allows marketers to include more videos, photos, and tweet content. Twitter, which is facing challenges in maintaining revenue growth, is banking on the ability of the new feature to extend the platform’s reach to more users – a challenge that this social media channel and marketers have been experiencing for a long time…
Next Level Social Media Advertising – What You Need To Know To Stay Ahead of The Competition
