When it comes to marketing channels, the newsletter is the dependable workhorse. New and flashier channels come and go, but the trusty newsletter has continued to be the backbone of content marketing distribution strategy – delivering vital traffic on a measurable and predictable basis.
Setting up an infrastructure for your newsletter program is as important as the content that fills it and, sadly, many companies are operating blind when it comes to their newsletter success metrics. In this post, I’m going to walk through the five essential steps that you should be taking when you build out your content marketing newsletter program…
Newsletter Optimization: 5 Ways to Take Your Newsletter Strategy to the Next Level
