In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel.
A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first two elements and then create lackluster calls to action with mediocre design, text and coloring.
So that’s what we’re going to talk about today: how to design great CTA forms that almost guarantee better conversion rates.
Following the advice in the second part of this series on landing pages, pay attention to the placement of your CTAs. A basic review:
- Make sure they follow the general “F” eye pattern: placed along the top, bottom of the top fold, and down the left side of the page.
- Use multiple CTAs, especially above the fold.
- Make sure all CTAs have & explicitly state the same goal, to avoid confusing readers and leading them off the page.
But beyond basic rules of landing page placement, there are tricks experienced growth hackers use with their CTAs that almost guarantee higher conversions—so we’ll discuss them in detail below.
Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]
