Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer experience and what digital marketing channels are drawing the most attention (and best results).
The breakdown of participants, by region, is as follows:
New Data Shows 82% Of Marketers Believe Social Media Marketing Is Now Core To Their Business