Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. For those fortunate enough to have a wealth of resources at their disposal, this will mean lavish advertising campaigns that will feature them prominently on the most highly-trafficked sites on the net.
Those with more moths in their digital wallet than Benjamins will need to rely on other assets, one of their most prized ones being their blog. While blogging and SEO have always been valuable tools in the online marketing arsenal, the paradigm is shifting, and quality content is now more important than ever.
There’s two reasons for that. On the one hand, Google’s search engine has evolved to put less emphasis on keywords and more of it on other aspects of a post’s content and quality. These changes will continue to happen as Google’s crusade for an unadulterated Internet only increases. And on the other hand, search engines and SEO are no longer the primary method to attract eyeballs in the first place. Instead, social media and social sharing have become a prominent means through which content is found and consumed.
That, more than anything else, is why quality is king. While search engines can still be tricked, real people can’t; or at least not quite so easily. Your blog post has to strike a chord with readers, a powerful chord; a “this post was so cool I just have to share it with my friends” chord.
Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
