Big news for marketers – we always knew that SEO was a strong channel for growth, but the evidence for how fast natural search is growing isn’t always as easily found as it is for paid channels.
In a study of more than 50 brands and 1.1 billion natural search visits across 2014, we found growth stories that will come as no surprise to SEOs and owned media enthusiasts, but might catch others in the digital space off-guard.
Natural Search Is a Tremendous Growth Channel
The big news and number up front: The average SEO-engaged brand saw its natural traffic rise by 19.8 percent year-over-year in 2014…
Natural Search’s Growth Explosion, and What It Means for SEO in 2015
