Columnist Purna Virji provides examples of visual aids which can help key stakeholders understand your SEO progress at a glance.
Let’s face it… long SEO reports can be tedious to read.
However, SEO reports are also vital components of what you do — so how can you help key stakeholders (like the C-suite) absorb salient information and better understand the value you bring without putting them to sleep at their desks?
The answer is simple. Compile your profit and loss (P&L) data into eye-catching graphs. As we all know, a picture paints a thousand words — and visual data in the form of succinct, attractive, and easy-to-digest graphs can answer the executives’ core questions on performance and trends with just a quick glance…