When you see the phrase “native advertising,” what do you think? Do you think of content marketing?
Well, a lot of people do … so much so, that I felt compelled to write an article about it.
Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. The good news is that most people today call it content marketing. As I mentioned in a CMI newsletterlast year, it’s key that we have moved on from defining content marketing to spending time figuring out how to do it:
