We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.
Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.”
Stop promoting products in your content marketing for these reasons:
- Content marketing must help the buyer. And in doing so, you help the business.
- Brands need to think and act like publishers. This means creating content people actually want. Then promote your brand and product “on the edges.”
- Promotional content simply doesn’t work. We ignore it and have become amazing filters of any content that is trying to sell us something.
- Customer-focused content attracts readers who read and share the content providing increased reach, conversion and ROI…
Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
