Some of my loyal readers are going to see the mention of Twitter and be immediately disappointed. That group feels every single post should be about CorelDRAW and only CorelDRAW. The harsh reality is that posts about CorelDRAW are the least read posts I write. Yet no matter the topic of a post, the writing is only the first step. Once written, I have to promote a post so that it is read by as many people as possible.
I know that having more readers will also lead to more people investing in my products and services. Some of you receive the posts via e-mail and choose to read the ones that sounds most interesting to you. Others will get the weekly newsletter and click on the posts that grab your attention. There is also a big readership from links to each post on Facebook, Google+ or LinkedIn. Today, I’m going to focus on how each post is shared on Twitter. While you may not have a goal of getting people to read something you’ve written, you undoubtedly have something you’d like to promote. Therefore it is up to you to learn from the strategy I’m going to share and adjust it to best meet your goals.
Twitter provides one of the best platforms for sharing content of value. Yet your message can also be easily overlooked. When you look at your Facebook News Feed, you only see a small portion of the posts made by your “friends” and the pages you like. Facebook tries to determine the posts that would interest you most and culls the list considerably. Twitter is like a firehose where everything posted by those you follow will be in your feed. Therefore it is likely only a small percentage of your followers will see a particular tweet because of the vast number of posts in their feed.
Some users tweet the same thing over and over and over to make sure their post is seen. If all you post is that one thing, it is quite possible you’ll lose followers who tire of seeing that same tweet. Yet if you don’t tweet something again, many followers won’t see it. You need to find a balance where you post interesting content again without overdoing it.
My Social and Content Marketing Strategy on Twitter
