Josh York is the Founder & CEO of GYMGUYZ, an in-home mobile personal training company headquarted in Plainview, New York. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 1000 clients, 45 employees and a fleet of vans in less than 6 years.
How you spend your money is always important to the health of your business, but when you’re first starting out, it’s monumental. Every cent counts, and making the wrong move can mean your great idea crashes and burns before it ever gets off the ground.
I know, because it almost happened to me.
As the founder and CEO of GYMGUYZ, I’ve made plenty of mistakes, but one of the worst was at the very beginning. My idea for an in-home personal training business was just coming together, and I decided I needed exactly the right kinds of marketing materials to give my enterprise that professional sheen. Anyone will tell you I’m an extremely anal-retentive kind of guy; I like things to be perfect. So I spent a huge amount of time designing my marketing, including everything from business cards to letterhead…
My Biggest Mistake: Spending All My Money on Marketing I Couldn’t Use
