Move Over 4Ps – Revealing the Better Marketing Mix!

How long have we been using the 4Ps of marketing? Marketer E. Jerome McCarthy proposed a four Ps classification in 1960 – 56 years ago! Maybe it’s time for an overhaul?

First, let’s understand the 4Ps so we can improve upon them. In my book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, I describe them this way:

Move Over 4Ps – Revealing the Better Marketing Mix!

CopyRanger

Rick Duris is CopyRanger.

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