When content marketing became the buzzword marketing strategy of 2013, the rush was on to create easy, consumable pieces that fit into the company’s overall promotional strategy. Now, as we turn the corner to a new year, we realize what a mistake we’ve made.
What? Isn’t Content Marketing a Worthwhile Strategy?
It is. But the problem is that people are so busy constructing content for every conceivable channel and customer profile, they’ve forgotten the original goal –engagement…
