If you’re a sports or movie fan, you’re probably familiar withMoneyball, the story of how the Oakland A’s used sabermetrics (applying statistical analysis to baseball records to evaluate individual players’ performances) to look at unconventional measures of success to build and sustain a winning ball club.
What if sabermetrics could be applied outside of athletics? It’s already happening. In the consumer space, companies like Facebook and LinkedIn use analytics to determine who you are likely to know or which articles you may be interested in reading. It’s happening in the enterprise too. Companies like Workday are applying analytics to gain insights such as which employees may be likely to leave the company and how to prevent them from doing so.
Now, what about using statistical analysis to create a successful sales team through a mutually beneficial partnership between sales and content marketing?
By tracking and sharing how top sales performers use, engage with, share, and annotate content, and at what frequency, other members of the sales team can learn how to incorporate the most helpful content to make them more successful. In turn, the content marketing team can learn what content translates into sales.
Moneyball: Use Content Intelligence and Analytics to Build a Successful Sales Team
