image: flickr, sergy galyonkin
Today’s marketing professionals have to get crafty in order to attract eyeballs while simultaneously mitigating eye-rolls. “Thinking outside the box” has become “thinking insideGoogle Cardboard.”
Few PR stunts are as cringe-worthy as train-wreck attempts at IRL activations that miss the mark; and yet, few marketing campaigns generate as much buzz and brand recognition as a beautifully executed, compelling experiential play…
Modern career paths in experiential marketing that are perfect for creative minds
