Modern career paths in experiential marketing that are perfect for creative minds

Experientialimage: flickr, sergy galyonkin

Today’s marketing professionals have to get crafty in order to attract eyeballs while simultaneously mitigating eye-rolls. “Thinking outside the box” has become “thinking insideGoogle Cardboard.”

Few PR stunts are as cringe-worthy as train-wreck attempts at IRL activations that miss the mark; and yet, few marketing campaigns generate as much buzz and brand recognition as a beautifully executed, compelling experiential play…

Modern career paths in experiential marketing that are perfect for creative minds

CopyRanger

Rick Duris is CopyRanger.

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