Credit: Image © Amble Design/Shutterstock
As Discovery Channel launches its 28th annual Shark Week this week, fans have been flocking to social media and mobile apps to get an early taste of this pop culture phenomenon. Even before the event’s July 5 start, shark aficionados started tapping into mobile marketing tie-ins by Discovery and its partners to fuel their shark-themed feeding frenzy.
For example, Discovery Channel, in conjunction with Dunkin’ Donuts, is using Instagram and Twitter to get people talking about its event week. Viewers are being asked to post photos of themselves acting like sharks—but with doughnuts. The best photos will end up on Dunkin’ Donut’s New York Times Square billboard or on Discovery’s Shark “After Dark” show…
