It’s no secret that influencer campaigns have quickly become the most popular way to build brand awareness. Running a successful campaign has the ability to bring brand visibility that marketers can only dream of. A study conducted by Schlesinger Associates found that 81% of marketers who have conducted an influencer marketing campaign agreed that influencer engagement is effective.
However, there are many mistakes marketers can make in the process of running an influencer campaign that can lead to failure. Here are the top mistakes to watch out for when it comes to influencer marketing:
Mistakes You May Not Know You’re Making When It Comes to Influencer Marketing
