Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action.
It’s every content marketer’s worst fear …
You devote a lot of time and resources into producing a piece of content. You think the topic is interesting. The design is eye-catching. The writing is clear and concise…
Mind the Gap: The Missing Link to B2B Content Marketing Success
