Call me a nerd (you wouldn’t be the first), but I am fascinated by metadata.
For years, I have been thinking about the importance of organizing our content on the CMI website so people can find what’s most important to them instead of what’s most recent, and I know metadata is the key to this. (In fact, I often think about this post from Doug Kessler on what he referred to as library marketing waaaay back in 2010.)
Of course, content strategists have been organizing content for decades (it’s just one of the things content marketers can learn from content strategists), and I have been determined to learn more…
