Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences.
Just take a look at how today’s top retailers are attracting and building relationships with their audiences. Fashion brand ModCloth and art supply store Art.com achieve great success through content marketing. Why should a publisher be any different? You’ve already built up an audience, which gives you a strong platform to distribute products…
