Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy

moneycoinspaper.pngThinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences.

Just take a look at how today’s top retailers are attracting and building relationships with their audiences. Fashion brand ModCloth and art supply store Art.com achieve great success through content marketing. Why should a publisher be any different? You’ve already built up an audience, which gives you a strong platform to distribute products…

Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy

CopyRanger

Rick Duris is CopyRanger.

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