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You know that feeling you have when you’re considering a big purchase from a salesperson who’s practically salivating at the prospect for the sale? It’s as though you can actually see this person trying every way possible to get you to buy, and buy big, without any regard to what you want or need.
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That’s exactly what you don’t want your customers to feel like, and it’s an important no-no to keep in mind when you’re developing your next marketing pitch…