Like any business, the first few months you have a store are important, and in particular getting customers to visit your store is vital. Marketing your online store doesn’t have to be complicated. Check out our tips on some basic online marketing methods to kick-start traffic to your store.
Content Marketing: Google and the other search engines do not automatically find your store. Make sure to have links (www.yourURL.com/yourstore) to your website throughout the internet and useful content for when the search engines get there. Here are some tips for how to do this:
- Post useful articles and content with links back to your site on forums, websites and Social Media sites (Facebook, Pinterest, Twitter) that are related to your products.
- Enable social sharing buttons such as Twitter and Facebook inside your store, to gain both links and visibility.
- Ideally you should have at least 300 words on each website page to explain your site and get indexed by search engines.
- Identify the primary keywords you think people would use to find your store and make sure they are featured prominently throughout your site.
Email Marketing: Once you have some customers, keep them coming back and encourage them to refer you to other people. The most cost-effective method for these tasks is using email.
