In this series of articles, I’d love to shed some light on how The Next Web approaches marketing through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This time around, we’re focusing on the A/B tests that we run to find out what encourages users to click more on certain elements and how those results measure up against our expectations.
If you missed the previous posts in this series, be sure to check them out: #1:Heat maps and #2: Deep dive on A/B testing
In the previous post, I dove deep into A/B testing in general at The Next Web. But in this one, I’d like to give you a closer look at three of the A/B tests we ran over the last couple of months that provided some interesting results…
