The notion of automation in business usually by default offers some very attractive and on the surface, lucrative prospects. Automation simply allows us to focus on tasks we view as more mission critical and worthy of our direct attention and input. We’re always trying to escape manual labor and having someone else or a system replace the mundane tasks of getting the repetitive tasks done is always welcomed. In addition, marketing automation does work, especially for businesses supporting a large user base and target market driving an average 14% increase in sales productivity, 12% reduction in marketing overheads and with 75% of companies who are serious about it, typically achieve ROI within 12 months. The numbers don’t lie and it’s obvious that the concept works at varying levels…
Marketing Automation Could Be Harming Your Business – Here’s How to Tip the Scale
