Sometimes it can take a bit of convincing to get a bigger marketing budget, especially for social media. Here are four tips that will help.
Right now you’re probably sitting on some brilliant social media marketing ideas. The only thing holding you back from executing on them is money. Don’t let that stop you.
Most managers like investing in good marketing ideas, especially ones that are innovative and position the company to be among the first to try something. I lovehearing creative promotional ideas from my team and I’m sure I’m not the only one. That said, I also know if the social media marketing idea and/or plan you’re proposing costs more than what your company is currently spending on social, it may take some convincing to get your boss on board with boosting your budget.
It won’t be an impossible task if you follow these four pieces of advice:
Prove you know your stuff
People invest money in … people, not in ideas. So whatever social media marketing idea you propose, let it be known that you are the right person to be put in charge of making your idea happen. If you’re asking for an increased social media budget to put money into social advertising efforts, like Twitter and Facebook ads, prove to your boss you know how to use the ad platforms to create those types of ads. If you’re asking for an increased social media budget to purchase a killer prize for a giveaway concept you have, prove to your boss that you know the steps required for creating and promoting a successful giveaway. Don’t pitch your idea until you’re confident you can execute on it. That way if and when you get approval and a budget, you can hit the ground running.
