Mobile as part of your video strategy not yet at the top of your list? It should be! Let’s start with some interesting stats revealed by Cisco’s Global Mobile Data Traffic Forecast. They predict that by the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth and more than two-thirds of the global mobile data traffic will be contributed by video by 2018. Now, if you do the math, you will see how increasingly important it is to consider the popularity of mobile technology before rolling out your video strategy.
Various studies have shown that most mobile users prefer to watch videos rather than view images or read content. And while not all consumers of content prefer video, a large part of your audience (read that prospects and customers) do, so it’s just good business sense to serve up content in a variety of iterations, designed to suit the preferences of many.
As such, we’re firm believers that developing a mobile video strategy should be an important part of your integrated marketing plan.
Why make mobile a part of your video strategy?
Given the current market estimates and the rising popularity of mobile devices, it is evident that capturing the attention of the audience through mobile-compatible videos will become one of the key strategies for smart marketers. In fact, Cisco, Polycom, and Lifesize are all offering easy mobile integration into their hardware solutions for this purpose. But how do you go about it?
