In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author explains how you can successfully draw in an audience online on social media platforms.
When you last visited the Twittersphere, how many people were talking at the same time as you? You may not have known it, but there were literally millions of screaming “voices,” all trying to be heard. How then do you get noticed, followed and heard to make your social media marketing efforts worth your while?
First, ignore the fact that millions are talking when you are. You don’t need conversations with all of them because you don’t need millions of prospects in order to be successful. You only need a qualified few.
