You need to ensure that anyone looking for the services you provide in the area that you serve is seeing your company towards the top of the pages when they search.
But what is the best approach?
That all depends on how your business works.
Single-location service area business
If you travel to your customers as opposed to them visiting you, then you’ll need to think about a city landing page. Google is, by default, more geared towards those businesses that have a bricks and mortar premises; and while you may have an office that you work out of, this isn’t you…
