New LinkedIn Inmail policy change could be great for marketing—that is, if people take the time to build relationships instead of going for the hard sell
A new LinkedIn InMail policy that took effect on January 1 will no doubt have an impact on anyone using the communication tool for sales, marketing and recruiting.
For those unfamiliar with InMail, it’s LinkedIn’s email service that allows users to contact just about anyone in the network, even if there’s no formal connection. Depending on your LinkedIn subscription level—yes, there is a LinkedIn InMail Cost—there could be as many as 25 InMail credits available to use per month.
It used to be that, if you sent an InMail and got no response, LinkedIn would nullify the credit charge. But the social network flipped the script, and now there are LinkedIn InMail Best Practices in place penalizing correspondences that don’t receive a response and rewarding those that do.
