Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as “an undervalued gem for organizations of all types.” I began that piece by writing:
LinkedIn’s “company” management capability is an amazingly powerful and surprisingly underutilized feature of the platform. Other than the Careers functionality, the feature is free. And even though LinkedIn uses the term “company,” it’s a feature that can be used by organizations of all types, as well as organizations of any size (including solopreneurs).
I went on to highlight some of the benefits of LinkedIn Company Pages, including how they enable organizations to:
