Why is the phenomenon of social media so important?
Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to learn more about you. This way, you are pulling viewers toward you. Now compare that with the endless junk mail—electronic and otherwise—we all receive, which is pushing irrelevant information toward you…
