Despite all the talk about Google one day “suppressing” the value of links in favor of other ranking factors, those days have not arrived yet, which explains why you continue to fret over too few links given the amount of money you’re now spending on content. Should you focus less on content creation and more on link building? Or should you go all-in on content marketing with hopes that links begin to materialize at some point in the near future?
The safest, surest way to acquire links to your website is by creating content your audience desires, consumes, finds worthy of sharing and, most important, linking to. The only way that happens consistently, however, is by emphasizing link worthiness with the majority of the content your business creates, a process that pays dividends in all areas of your company.
- Quality becomes and remains a focus for everyone who creates content at the company
- Awareness of your audience and its needs is made a priority
- Content and SEO teams are energized to create, promote and share content more frequently
- Outreach becomes a part of your business
- Content and SEO can no longer remain siloed
Link Building Or Content Marketing? What’s Best For Your Business?
