Links will always play a very important role in search aside from the fact that it is where most search engine algorithms depend on – it is an effective branding tool.
For companies that have been around for more than 5 or 10 years, it’s easy for them to attract links and build a follower base because of the expertise they’ve shown during their existence (through content hosted in and outside of their websites).
But when you’re still new in the industry, whether you own an affiliate blog or a corporate site, the challenge lies on the capacity of your brand to influence the community (in which content will be required) and to create solid relationships with fellow business partners and customers…
