If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing?
Okay. Maybe not a million times. More like 10 or 11. Okay. Twice. I’ve been asked twice.
So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention?
Let’s recap on what we’re talking about here.
Exaggeration and hyperbole
Hyperbole is the exaggeration of ideas for the sake of emphasis.
I have a million things on my to do list today.
I nearly died of shame.
I was on hold foreverrrrrrr.
It’s not a simile or metaphor, though. A comparison is happening but it’s completely overstated the matter for humorous effect.
