Using Data Insights to Make Better Marketing Decisions and Drive Better Results
Big data is a ubiquitous term these days. It seems as though everyone from marketing to tech companies to well-renowned journalists are using this phrase in their writing. We’ve even discussed big data in marketing a time or two on our own blog.
Though the origins of the term itself are somewhat debatable, most users today are in consensus about the definition of “big data” in 2015. According to Wikipedia (the inarguable source of all knowledge these days), big data refers to “a broad term for data sets so large or complex that traditional data processing applications are inadequate. The term often refers simply to the use of predictive analytics or other certain advanced methods to extract value from data, and seldom to a particular size of data set.”…
