Before I turned 12 and decided to become a content marketer (I was a weird kid), I wanted to be a biologist. I loved how the field allowed you to study all the “unseen” elements of a living thing that made it work. To the untrained eye, an organism is just that – an individual thing, a single entity. But trained biologists know and value how millions and millions of tiny, underappreciated parts all fit together to make the larger whole just plain work.
To understand great content is to understand that same idea – dozens of small, unseen choices, tactics, and techniques are really what make great pieces work well. So whether we’re creating blog posts, graphics, SlideShare presentations, podcasts, videos, or other projects, the devil is in the details. It’s the way a great videographer frames a shot. It’s the way a writer weaves a story throughout a stellar blog post. It’s the way an expert podcast producer fades emotional music into the show, then out again…
