We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that helps build those strong relationships with your potential customers.
So What is Lead Nurturing?
In a recent blog post, I discussed creating automation campaigns based on a consumer’s actions on your site. Lead nurturing is the strategy of creating automated marketing campaigns based on a consumer’s actions or location in your marketing funnel…
