Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email is the most common lead nurturing tool that’s scalable and inexpensive. In fact, emails that use lead nurturing strategies get up to 10 times more responses compared to single email blasts. While email is a convenient way to build relationships with leads, there is no “one size fits all” of lead nurturing emails. Each campaign or series of emails look different for every company, every industry, and every stage of the buyer’s journey , or the active research process a potential buyer goes through leading up to a purchase. Comprised of three stages–awareness, consideration, and decision– the buyer’s journey presents a unique opportunity for marketers to tailor their lead nurturing emails, depending on where the contact stands in the buyer’s journey.
First, let’s take a look at lead nurturing tips for all stages of the buyer’s journey…
Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
