Just because your lead generation strategy can wear many hats doesn’t mean the components can be easily separated. Now in principle, it’s good to have a lot of ears in a lot of places because you never know what your customers are saying about you.
However, you’ve still only got one brain to process all the sounds. How do you shift through noise when it fact the noise alone still comprises of all information you need to create sales? Likewise, how do you address a prospect who comes through your website while entertaining a prospect you just tapped after a successful telemarketing call?
This isn’t just an issue about multi-tasking (whether or not you can make a case for it). It’s an issue about how well you can operate even when the body performing all these tasks is suddenly unavailable.
Imagine it like this. Suppose you only have a few people actually comprising your marketing and sales department. These people however do their best by compensating a large segment of tasks by juggling them. One is in charge of email and social media while the other deals with both the calls and the sales appointments. Suddenly, one or two of those people just had to go one leave. What’s the result?
You’re now stranded because a good chunk of your marketing strength just took a vacation (and with Thanskgiving just days away, don’t think this won’t happen).
