You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally) provide minimal information in order to download your valuable content.
If you’re not sold on the idea of content marketing, often called inbound marketing, you might consider our experience with a single blog post, two Calls-To-Action (CTAs) and two Landing Pages.
Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads
