A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Larry Levy, Founder and CEO, Appinions…
Content marketing is a booming business as marketers act to fill their social media, mobile and web channels. In fact, marketers will spend some 25% of their budgets creating content, accounting for $4 billion in spending. Appinions is a SaaS based platform that sits at the intersection of social media and technology. Founded by serial entrepreneur Larry Levy, Appinions is built on research from Cornell University. The platform processes the full-text from over 3 million offline, online, and social sources to help marketers figure out what to say in terms of content creation that will generate the most impact amongst key influencers and provides the tools and analytics to measure its value.
“This all started in 2007. I’d just sold a previous company and saw this massive influx of content from brands, from newspapers, onto the web. Over the course of just six months I saw that the number of pages online went from 6 billion to 22 billion, and I thought that with this exponential growth of data and information flowing online that keyword search alone was just not going to cut it. Coming out of the semantic web business that I’d known so well, I looked at this and came up with this hypothesis that if I could filter all of the discussions that were going onto the web based on people’s thoughts, feelings and statements, then I was giving a different slice, a different filter on the web, and steering clear of data with facts and dealing with much richer, colorful opinions,” says Levy.
Larry Levy’s Appinions Builds Platform For Content And Influencer Marketing
