I started graduate school this week and as part of it am in the process of learning a whole new writing style, which needless to say is keeping me very busy, so I’m going to keep this week’s entry short and sweet.
One of the first things I had to learn as an Internet Marketer was the difference between a landing page and blog post and how to write for each. This is something that I find myself teaching new writers over and over. While it may be taught it schools now, it certainly was not when I was an ungrad!
A landing page is a page on a website that is not typically timely or updated often. It’s THE place to showcase a company’s products and services. Keep your copy concise and get straight to the action you want readers to take when writing landing page copy…
