And collecting 3,235 emails the 3 months before
HEADS UP: To help you with your own launch, Cathryn is giving away all of her templates, signup bonuses, and more at the end for FREE. Read on to find out how to get it…
Two weeks ago, Cathryn and Allen launched the “SELF Journal” on Kickstarter.
28 hours later it hit their funding goal of $15,000, and now it’s earned over $100k.
But they didn’t just launch and hope for the best. They collected 3,235 emails of people who would be interested in their product, and they did it all in under 3 months.
I saw the SELF Journal blowing up on Twitter, and once I was done backing the Kickstarter, I reached out to Cathryn to find out how they did it…