A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do have a clear idea, it’s not written down. Sound familiar?
That’s why I spend a lot of time helping content professionals put their strategies into words. One of the most powerful things we do together is boil down their words to a single statement: a core content strategy statement…
Keep Your Content On-Strategy With This Single Statement [Templates]
