You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.
It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.
You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.
Keep Them Fascinated: How To Discover Your Winning Difference as a Content Marketer
