Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base. (Sounds amazing, right?!)
MSPs: Guiding Marketers in the Right Direction
As a solution consultant, it is my privilege to meet with clients and help them understand how they can empower their business with this innovative marketing strategy. It seems that almost every day I run into clients who love the idea of engagement marketing but just don’t know where to begin. Do they start with content, nurture, or lead scoring? What about PPC and re-marketing? Not to mention personalizing the website. It goes without saying that there are countless directions a company could choose to go. But how do they choose wisely? With every business requiring a unique path, it’s best to hire a specialist to help guide you: enter, the Managed Service Provider (MSP)!…
Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
